Monday, June 13, 2011

The Audi E-tron Detroit Concept


According to autoblog ”√Čtron, in French, is apparently not a word that signifies electric power, sex appeal or innovation. It is, in fact, a word that’s closely associated with the less-than-glamorous act of excretion. If you hit up any one of the numerous online translation tools, you’ll learn that √©tron has some pretty… crappy synonyms, which include words like “caca,” “excrement,” “dung” and “feces.” Unfortunately, Audi may have inadvertently named its entire lineup of EVs after a bodily function that’s seldom associated with spectacular vehicles. That is, unless the automaker intended that we translate e-tron as, “the Audi that’s as fast as, well, you know.”

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