Lolita Fashion In Japan

01. A shop attendant dressed in lolita fashion poses at Marui One, a branch of department store group Marui Co. Ltd., in Tokyo's Shinjuku district March 2, 2009. Suffering under tough economic conditions, Japanese department stores have been shutting stores and merging to survive. But department store group Marui Co. Ltd. is using a different strategy. They are remodelling their Shinjuku ward shops to target even narrower niche customer groups, beginning with their Marui One store. Within Marui One, which opened last month, there are more than 30 boutiques catering to consumers of Gothic, Lolita, Punk, Street and modern Asian brands. REUTERS/Issei Kato

Lolita fashion is a fashion subculture originating in Japan that is Based on Victorian clothing as well as costumes from the Rococo period.[1] Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in parts of the world. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee high socks or stockings and rocking horse or high heel/platform shoes,[2] although other kinds of shoes are also incorporated.

02. A shop attendant poses at Marui One, a branch of department store group Marui Co. Ltd., in Tokyo's Shinjuku district March 2, 2009. Suffering under tough economic conditions, Japanese department stores have been shutting stores and merging to survive. But department store group Marui Co. Ltd. is using a different strategy. They are remodelling their Shinjuku ward shops to target even narrower niche customer groups, beginning with their Marui One store. Within Marui One, which opened last month, there are more than 30 boutiques catering to consumers of Gothic, Lolita, Punk, Street and modern Asian brands. REUTERS/Issei Kato

03. Japanese women dressed in Lolita fashion walk in front of the venue of the Individual Fashion Expo.IV, a gothic, Lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

04. A Japanese woman dressed in lolita fashion poses in front the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

05. A Japanese woman dressed in lolita fashion poses in front the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

06. A Japanese woman dressed in lolita fashion poses in front the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

07. A Japanese woman poses in front the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

08. A Japanese woman dressed in lolita fashion poses in front the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

09. A Japanese man poses in front of the venue of the Individual Fashion Expo.IV, a gothic and lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

10. A Japanese woman dressed in lolita fashion poses in front of the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

11. A Japanese man dressed in punk fashion poes in front of the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

12. A Japanese woman poses in front of the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

13. A Japanese woman dressed in lolita fashion poses in front of the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

14. A Japanese woman dressed in lolita fashion poses in front of the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

15. A Japanese woman dressed in lolita fashion poses in front of the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

16. A Japanese woman dressed in lolita fashion poses in front of the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

17. A Japanese woman dressed in lolita fashion poses in front the venue of the Individual Fashion Expo.IV, a gothic, lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

18. A Japanese woman dressed in lolita fashion poses in front of the venue of the Individual Fashion Expo.IV, a gothic and lolita and punk fashion event, in Tokyo September 23, 2008. REUTERS/Yuriko Nakao

19. A Japanese woman (L) dressed in lolita fashion takes a picture of herself with a mobile phone during a fashion event at Christon cafe in Tokyo September 28, 2008. REUTERS/Yuriko Nakao

20. A shop attendant dressed in Lolita fashion works in a shop at Marui One, a branch of department store group Marui Co. Ltd., in Tokyo's Shinjuku district March 2, 2009. Suffering under tough economic conditions, Japanese department stores have been shutting stores and merging to survive. But department store group Marui Co. Ltd. is using a different strategy. They are remodelling their Shinjuku ward shops to target even narrower niche customer groups, beginning with their Marui One store. Within Marui One, which opened last month, there are more than 30 boutiques catering to consumers of Gothic, Lolita, Punk, Street and modern Asian brands. REUTERS/Issei Kato

21. A shop attendant poses at Marui One, a branch of department store group Marui Co. Ltd., in Tokyo's Shinjuku district March 2, 2009. Suffering under tough economic conditions, Japanese department stores have been shutting stores and merging to survive. But department store group Marui Co. Ltd. is using a different strategy. They are remodelling their Shinjuku ward shops to target even narrower niche customer groups, beginning with their Marui One store. Within Marui One, which opened last month, there are more than 30 boutiques catering to consumers of Gothic, Lolita, Punk, Street and modern Asian brands. REUTERS/Issei Kato

22. A shop attendant dressed in Lolita fashion poses in a shop at Marui One, a branch of department store group Marui Co. Ltd., at Tokyo's Shinjuku district March 2, 2009. Suffering under tough economic conditions, Japanese department stores have been shutting stores and merging to survive. But department store group Marui Co. Ltd. is using a different strategy. They are remodelling their Shinjuku ward shops to target even narrower niche customer groups, beginning with their Marui One store. Within Marui One, which opened last month, there are more than 30 boutiques catering to consumers of Gothic, Lolita, Punk, Street and modern Asian brands. REUTERS/Issei Kato

23. A shop attendant poses at Marui One, a branch of department store group Marui Co. Ltd., in Tokyo's Shinjuku district March 2, 2009. Suffering under tough economic conditions, Japanese department stores have been shutting stores and merging to survive. But department store group Marui Co. Ltd. is using a different strategy. They are remodelling their Shinjuku ward shops to target even narrower niche customer groups, beginning with their Marui One store. Within Marui One, which opened last month, there are more than 30 boutiques catering to consumers of Gothic, Lolita, Punk, Street and modern Asian brands. REUTERS/Issei Kato

24. A Lolita dressed in a maid's uniform rides an escalator in Tokyo October 22, 2010. Lolita fashion, which has many sub-styles, is a popular form of fashion in Tokyo among the youth. REUTERS/Kim Kyung-Hoon