It's the ultimate accessory for kids, the photo-shy, street photography or any time you want natural, unposed shots.
Meant to fit the end of your SLR's zoom lens, this guy has a secret cut-out on the side and a precision mirror assembly inside. In short, you can shoot left, right, up, or down (it swivels 360 degrees), all while appearing to shoot straight ahead.
The result? The picture-perfect candid shots you've always dreamed of.
More cool gadgets after the jump.