Monday, February 21, 2011

Seven Deadly Sins Wine

 The Spanish design agency Sidecar Publicidad has released a series of wine label designs for each of the seven deadly sins.  Envy, Lust, Gluttony and the rest are all here, represented in visually striking forms.  That bright, shiny gold bottle inspires envy, and the red, lingerie-laced bottle is as lusty as it gets.  We know a thing or two about wine label designs, having featured some pretty popular articles on the design of wine in the past.  These label designs by Sidecar are some of the best we’ve seen, a collection where each label tells a story and the bottles come together to communicate a message.  They’re inspiring envy, lust and gluttony from us, at least…  Sinful work, Sidecar!

I have a confession, I have been known to choose a bottle of wine based solely on the cuteness of the bottle. Often I pay for this crime with a big old glass of swill. Not so with the Seven Deadly Zins. Sure, it was the wit of the label with the cute listing of the seven "deadly zins" that first got my attention but the seven zins mentioned actually refer to the seven Lodi growers who contributed their old vine zinfandel grapes to this blend. The wine is made from grapes whose vines which are on average around 50 years old and the result is a rich wine with blackberry and cherry fruit flavors and a strong peppery note. It can generally be found for around $14 per bottle making it a lovely inexpensive option.

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